How to Create a VR App That Adds True Business Value?

February 19, 2021
How to Create a VR App That Adds True Business Value

The number of VR startups has increased by 14% in less than a year and it is likely to be an on-going trend in the app development market. Integrating VR technology can be beneficial for businesses trying to enhance their productivity, core processes, team collaboration process and cost savings.

82% of companies implementing AR/VR indicate that benefits exceed expectations. Businesses want to build VR apps that offer optimized value creation for their own processes and also for their end clients. VR apps not only increase customer engagement but also bring greater returns for the business.

Given the social distancing norms that make the new normal, VR apps can be a boon for businesses. VR tech brings accessibility and mobility to businesses. However, even the most seasoned app developers sometimes find it difficult to move 2D elements to virtual environs for an all immersive experience.

Working with the best app development company in the field, allows you to have an app crafted keeping in mind the metrics that are strategic to the business growth. Businesses can choose to hire offshore app developers to build apps that excel in terms of usability and still highlight the realism of its environment. In this article, we shed light on how to create VR apps that add true value to your business:

1.Build Apps Keeping in Mind its Psychological Effects

VR app development requires app developers to understand the psychological impact of VR designs. For example, 360 technology can make the VR experience all the more realistic. However, the best kind of VR experiences are those that maintain a flow between physical and virtual environments to prevent any psychological side effects on the users.

VR motion sickness is  a common problem with the use of VR apps. Inattentively curated VR experiences result in a state when eyes indicate the brain that the body is moving, while it is static. Users can face dizziness, disorientation and other such symptoms after they get rid of their VR headsets.

App developers must keep the user’s head position in mind while designing the in-app experience and even add visual representation of their nose/hands as anchors. A steady frame rate is another must. Best VR apps allow their uses to be the one in control of all movements.

Skilled app developers include a variety of fixed points. Further, gaze-based UI ensures that the app functions based on the direction in which the user is looking.

  1. Simplify Wayfinding During the VR Experience

Wayfinding design can help users with seamless navigation in the world of virtual reality. Bring ease to their in-app experience by incorporating guidance for a user trying to find a path in the virtual environment. For example, app developers must install visual motion clues like highlighting the path, growing flowers or foot imprints to indicate the path in the virtual environment.

Brands can also use sound effects to guide a user during custom VR app development. Skilled app developers allow the use of motion controllers to help guide the user’s way. The intuitive knowledge of user’s behaviour patterns in real-world scenarios and use similar elements in virtual environments to guide their movements.

  1. Let Users be the Incharge of their VR Experience

The best VR apps let users take a lead in the VR world. 77% VR users desire more social engagement in it. Intuitive experiences allow users to tap on the full potential of the app. Prioritize the elements like a user’s personal space, safety and social behaviour rules in the VR experience. Its best to define behavioral boundaries for a VR user.

App developers must empower users by helping them control their personal space in the virtual world. Designing an easily modifiable virtual environment helps users adapt the curated virtual experience to the best of their comfort.

In the End

The worldwide spending on VR content and apps is expected to reach a whopping $3.77B in 2021. Given the pandemic, VR can be an indispensable accessory to the app experiences that brands create. Right from education to shopping and entertainment, the application of VR tech can escalate the user experience to a new realm all together.

All immersive VR app experiences engage customers in best possible ways, when done right.

VR adoption stats for 2020 show that 27% of VR industry experts claim that user experience is an obstacle to the mass adoption of VR. 20% cite customer and business hesitation as an obstacle to embracing VR. Businesses must work with app development companies that have a track record of incorporating the use of multiple equipment like gloves, headsets. Omnidirectional treadmills and goggles etc while building VR apps.

If you are confused between VR and AR development, 53% of mobile app users believe VR is more likely to get popularity over AR.

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