The Benefits Of Augmented Reality In Today’s E-Commerce Industry

January 26, 2021
The Benefits Of Augmented Reality In Today's E-Commerce Industry

Ecommerce businesses aim at consumer delight, sales process automation and brand building to win over their competitors and AR is the way forward. It is a relatively new and innovative solution to magnify customer experience and win the race.  Web developers amalgamate online retail stores with immersive technology like Augmented Reality (AR), to make the customer shopping encounters more spontaneous and comforting even in remote settings.

Augmented reality transforms the user experience and drives forth sales. It gives ecommerce businesses an edge over brick and mortar stores. Work with a software developer to let your customers envision your merchandise virtually, in real-time and add thrill to online shopping with AR integration. 

The Benefits Of Augmented Reality In Today’s E-Commerce Industry

  • Customized Shopping

Ardent shoppers like to explore massive variety before they make the final purchase. Online sellers seek to enhance the shopping experience, stir interest from buyers and augmented reality can help them achieve all this and more.  Ecommerce powered by AR can be used to personalize the shopping experience for every shopper. For example, it provides an opportunity to let shoppers see how they will use and feel the product.

Such conveniences help customers enjoy customisations even during online retail. Customisation and personalisations are becoming the selling factor as the times change. Ecommerce entrepreneurs must collaborate with an AR & VR development company to tailor each customer’s experience to the best of their liking to earn their loyalty. With AR it’s possible to allow virtual try-ons, collect relevant data and save it to help customers make informed decisions through all-immersive shopping sprees.

  • Social Media Content

Augmented Reality integration into an ecommerce solution can automate digital marketing content creation. For example, businesses can work with AR & VR developer professionals to do so much more than just luring their target audience with pictures of their products. With Augmented Reality they can allow their customers to virtually try their products on before making a purchase. It is an experiential technology that engages the user better than normal digital marketing. Its quality and the experience it provides, makes it share-worthy on social media and helps build brand loyalty in the long run. 

  • Customer Experience

Augmented reality technology is a blessing for online shoppers. AR guided online shopping experiences allow customers to interact with the product virtually as if they were shopping physically. No only it crubs the geographical boundaries that come with retail sales, but also allow excellent customer experience. Its a common marketing practice today to launch instructional videos along with online catalogues to help buyers gain an understanding of the product. Hiring AR & VR developer professionals to integrate augmented reality technology into the ecommerce platform can enhance the way customers interact and feel the product while making decisions.

  1. Boost Conversion Rates

Expand customer outreach and build brand loyalty with engaging AR campaigns as you collaborate with AR & VR development company. Online shoppers can be inspired to pay more for a product if they can experience it through AR. AR integration into a mobile app can streamline the conversion rates. Visitors tend to stay longer on AR-powered apps and tend to have a highly satisfactory shopping experience. AR-led shopping is more informative than 2D images led shopping. 3D views help shoppers examine products and make informed decisions. 

How to Integrate AR into an Ecommerce Platform?

Step 1: Lay Down Your Business Objectives

It’s important to get a clear picture of what the business objectives are behind the AR integration. How will it help your customers and how will the business benefit from it. Having a clear cut vision and goals before AR investments help with strategizing the transition. 

Step 2: Pick the AR Tools You Like

Businesses must work with an AR & VR development company to choose an AR platform that is best suitable for their needs. In case of budget limitations, its best to pick a platform with a free license. It’s also important to decide whether the app will run on only mobile devices or on laptops and AR glasses as well. If a business wants to develop apps for multiple operating systems, the platform they pick should support all of them. 

Step 3: Market the ‘New You’

Once done, it’s as important to marker and promote the AR integrated version of your app. Users should know about your AR prowess and must learn how to leverage it for their own benefit. Instructional videos of the app usage can help theme embrace the new version. Moreover, in-app guidance like instructions can guide them how to navigate through the AR experience in a step by step manner.

In the End

To begin Augmented Reality integration into an ecommerce solution begins with an assessment of your end goals. An AR & VR developer can help you scale the augmented reality integration in accordance with the size of your business and your budget. The right AR & VR development company would ensure that you do not have to build your website from the scratch to integrate AR technologies, instead it will work towards seamlessly incorporating the solution into your existing website.

Hire AR & VR developer professionals to add innovative features like try-on, product launches and more to your website in a short span to time. You can also seek help from an offshore mobile app developer to make an ecommerce app that helps you nail digital marketing and loops in better revenue.

Also read:

Top Tools to Build Augmented Reality Mobile Apps