We’re all aware of the importance of having a social media presence, whether for businesses or for individuals who want to be known as influencers. Customers now expect businesses with which they do business to have a presence on the web. It’s widely regarded as a key indicator of trustworthiness.
Despite this, it can be difficult to maintain an active social media presence without it taking up a significant amount of your time and attention. As a result, social networks have different peak times for their users to be most active. It is imperative that you post at these peak times in order to connect with as many of your followers as possible.
For a business, making all of their posts “live” would be an impossibility. As a result, software developers have devised tools to simplify the process of posting to social media. Using social media scheduling software platforms, you can create and bulk-schedule multiple posts at the same time. When you’re ready, use your preferred tool to schedule your posts to go live when it’s most convenient for you. They also allow you to spend more time creating and promoting new material. Here are the best social media posting and scheduling tools for 2022.
Hootsuite
Hootsuite gives you the option to pre-schedule posts so that they go live at a later date and time. Posting to a variety of social media accounts is possible, depending on the plan you select.
A wide variety of social media platforms are supported by Hootsuite, including personal accounts, business pages, and more. On the free plan, you can only schedule 30 messages on three social media accounts.
With the $30 Professional plan, you get unlimited scheduling for up to 10 social media accounts. It’s possible to schedule multiple events in bulk at this level. There are also Professional and Business plans available for $129 a month and $599 a year, respectively, if you require more advanced social media scheduling capabilities.
Sprout Social
Sprout Social is a one-stop shop for scheduling and posting to your social media accounts. It’s a great tool for posting to multiple social media sites on a regular basis. It can be used by marketing teams to collaborate on a social media calendar, with permissions granted at the user level to marketing managers, writers, and everyone in between.
With the calendar feature in Sprout Social, a team can see at a glance what posts and promotions are going out each day. A variety of social media analytics are also included in the package to help you track the success of your posts.
After a free 30-day trial, plans range from $99 to $249 per month.
Buffer
For a small monthly fee, you can schedule up to 10 social media updates with Buffer, but if you want more flexibility, you can purchase a paid subscription. This is a great way for a newbie to figure out if social media automation is something they’d be interested in.
With Buffer, you can schedule posts that are relevant to your audience to go out at times that are more convenient for you and your followers.
You can personalise your posts for each social media platform. Adding webpage links, titles, and images to your Buffer schedule is a breeze thanks to the Buffer mobile app and the Chrome browser extension.
Using this tool, you can see when the best times are to post to each of your accounts. Analytics are also provided by Buffer to show how well your posts performed.
Sendible
If you have a blog on any of platforms, you can post directly to your site from Sendible. Sendible’s geo-targeting features allow you to target specific segments of your audience with your messages. Uploading videos to Twitter, Facebook, and YouTube is made easier with Sendible.
Sendible has a dashboard and tools for publishing, collaboration, analytics, customer relationship management, listening, and mobile that are all integrated.
With their powerful compose box you can plan, schedule and post to multiple social networks at the same time, all from one place. You can plan out your social media posts, images, and videos as far in advance as you like, either individually or in bulk. Keep your social media profiles active by using Sendible to set your best-performing content on repeat. Using a shared publishing calendar, you can keep track of all of your posts and see how they’re progressing.
Using Canva to help you design better-performing visual content is a useful feature of the app.
ContentCal
It is a content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. Managing multiple accounts in a single location, communicating and collaborating with your team on upcoming content, and defining user permissions are all features of the platform. Keep an eye on content performance with ContentCal Analytics and Respond, as well as discover new ways to improve in the future.
ContentCal’s features include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and a lot more. Using the app, content creators can create visually appealing content by modifying the layout, changing the colour of the header, and uploading a custom logo. In addition, employees can create and store draughts of posts, receive feedback from colleagues, and preview posts before they are made public.
There is a lot of time and effort saved as well as a better quality of social media content when you use social media management software. This platform is ideal for agencies, distributed organisations, or anyone else who needs to manage and participate in multiple social media accounts. Because it is so simple, it is ideal for teams of varying abilities.
