All modern businesses like to believe that building a user friendly, feature rich mobile app can shoot up their revenue and help them achieve success. But on the other hand, modern mobile app users are spoilt for choice when it comes to choosing mobile apps, to say the least.
In reality, for an app to be a user’s favorite, it needs to be best at what it does, market itself well and offer various incentives. Having a great app idea doesn’t guarantee success in the mobile app markets. Neither does stacking it with vivid features and functionalities. Users are fickle when it comes to switching to something better and cheaper on the market. It’s common for businesses to go overboard with app development and still fail at making money out of it.
Here in this piece we discuss the most prominent reasons for app failures and also shed light on how to avoid these:
#Reason I: Inadequate User Research
All app businesses feel pressured by the extreme competition in the app markets to attract a user’s attention. Cut throat competition among app businesses reduces the opportunities for mobile app engagements. App owners need to devise ways to engage their audience, reduce churn rate and improve returns. This needs adequate insights into problems like what exactly inspires a user to download or delete an app and if the phone’s storage space affects app download decisions etc. A mobile app developer needs to conduct in depth analysis and research to solve pain points during app usage. Only after you fulfill the needs and expectations of the target market segment through features and functionalities in your app, can you win over the app market.
# Reason II: Skipping Minimum Viable Product (MVP) Phase
The golden rule for app development dictates that all app businesses must begin with a Minimum Viable Product. App businesses must launch a very rudimentary app with only defining features to solve their user’s problems in the beginning. Launching an app sans any fluff not only highlights its core value to the users but also helps you validate your app concept. Starting out with the basics minimizes the risk, reduces the time to market and saves enough money for promotional activities too.
#Reason III: Unfriendly User Interface
Both app design and app tech fabricate the overall UX in conjunction to each other. Many apps fail to deliver the uber smooth UX that a user expects out of modern innovations resulting in massive churn rate. Successful app development means mitigating challenges like poor responsiveness, lagging workflow and sloppy UI in mobile apps. App businesses need to incorporate suitable UI practices with regards to the platforms they use into their workflow. Including usability testing, for example, ensures that the final app product is the best possible version of itself. It guarantees a stellar UI by analysing the user behaviour during app usage.
#Reason IV: App Marketing Fails
It’s absolutely wrong for a mobile app developer to think that an awesome app will sell itself. In absence of an effective marketing strategy, your app will be just another gem lost in the crowded app marketplace. Even the most amazing apps need marketing to highlight their core functionality to their target user segment. Only intrusive app marketing can help you gather a user’s attention in the face of intense competition that is ablaze.
#Reason V: Ignoring Retention Rate
63% of users abandon the app one month after they download it, shows a report published on Localytics. Building a stellar app is just the beginning. Innumerable apps to choose from and zero switching cost, leaves a user spoilt when it comes to choosing apps and using them. Most app development companies just focus on the product and never on the retention strategies to benefit the business in the long run. Infact, app developers must ensure that the apps they build, convey their value early on to a user so as to engage them and retain them for long term. They can also personalize the app UX to improve the app retention rates.
In the End
A great app is more than just a great app idea. It is something that has been well conceptualized, its minimum viable product, it has undergone usability testing and has a sturdy marketing plan in place. It features an intuitive UI and retains its users with magnetism of engagement strategies.
Any mobile app that ignores even a single aspect of these factors sets itself up for failure. Even if you are a business looking to hire android developer for building an app, you must steer clear of these reasons that can result in app failure. Purposefully avoiding these app failure reasons can bring better returns to your app business, setting it up for success.
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