It is 2020, and the digital world is growing faster than ever, today, over 4.48 billion people around the globe have access to the interest. No wonder, online businesses are more successful than brick and mortar businesses. But taking your business online is not enough; you still need to be able to get traffic for your business. It is quite simple; the more traffic you have, the more you grow.
Businesses are looking for ways to increase their website traffic; whether they are selling products or services, without the right traffic, their online businesses are bound to fail.
In this article, let us discuss some of the essential steps you can take to increase traffic for your online business. There are two kinds of online traffic that you can attract; organic and paid; we will discuss them both.
AN ONLINE BUSINESS NEEDS SEO
Even if you run a lot of paid ad campaigns, you still can’t ignore the importance of SEO. Search engine optimization helps you grow your organic traffic; this is a long term solution to the problem of getting website visitors. Now when I talk about SEO, I mean On-Page and Off-Page SEO, as both of these are equally important for your website.
An excellent place to start is with on-page SEO, as this is focused on while building the website or online store. You need to follow technical specifications and on-page SEO guidelines while creating your website. Many businesses skip this to focus solely on off-page SEO, which is a mistake. You need to get your house in order before you go around the block, speaking to neighbours.
After you finish with on-page SEO, it is time to focus on off-page SEO. Create quality backlinks, write blogs and guest blogs, post social media content with links to your website/online store. You can always hire SEO experts to do this for you.
PAID PROMOTIONS ARE AMAZING WHEN DONE THE RIGHT WAY
Paid promotions (PPC) are great for short term goals, especially if you have just started and want to get your business out there. If done correctly, PPC can not only increase your sales but also increase your brand value.
However, before running an ad campaign, there are a few things you need to do to make sure that the return on investment is sound. The first thing to do is to know who your audience is and where to find them? For example, if most of your target audience is on Instagram, and you are spending a bulk load of money running ads on twitter, it won’t help you.
You need to do a study to see where, when, and how much to advertise so that the ROI is worth it. ROI does not always mean money for some business; getting there name around is more important than getting a few sales. If you are not sure where your audience is, I suggest you run small ad campaigns across different platforms, see the results, and continue running the ads on platforms that are the most successful.
SOCIAL MEDIA GOES A LONG WAY
Today, one of the fastest ways to become a household name is to use social media. There are tons of influencers with millions of followers; you can use their services to attract traffic to your website/online store.
You can also build your own social media following, and promote your services/products directly to your followers. Even though building engaged followers on any social media platform takes time if you put in the hard work, the rewards are worth it.
CREATE AND MAINTAIN EMAIL LISTS
You may have heard that email marketing is a dying form, but let me tell you that it is well and alive. Emails lists are something that belongs to you; you don’t need a social media platform or other services to reach your audience. If you have an email list, you can always contact your audience with your products and services. You control, update, and manage this list, so it is an essential tool for your arsenal.
If you do not currently have an email list, I suggest you start to build one right at this moment. You can hire virtual assistants that help you maintain your email lists, without making a dent in your pocket.
As there is a massive increase in the internet usage of mobile phones, I suggest all online businesses focus on going mobile. You can hire mobile app developers to build an app for your website/online store; this is the best way to get your audience to keep your store/services in their pocket wherever they go optimize your site for mobile.
If you can’t have a mobile app built, you need to, at the least, make the website/online store mobile-friendly. You can do this easily by hiring software developers with experience in optimizing websites.
ALWAYS REMEMBER CONTENT IS KING
Whether you are looking to gain organic traffic or looking to run ads and get paid traffic, the most important thing is that the content you produce is original and engaging. You can be on any platform, with the right content; you can get your target audience to connect with you.
I suggest you use an expert content creator, whether you are creating videos, writing blogs, articles, or eBooks to promote your products/services, professional help is always a good idea. A skilled content creator would research the market for you and create content that attracts your target audience. Remember that when it comes to promoting your products or service, content is king.
There are a lot of paths you can take when you want to get traffic to your online business, but if you want it to grow into a giant; you need to do all of the above steps. If these things are too consuming for you, you don’t need to worry; all you need to do is hire an expert digital marketing expert for your business. He/she would be capable of analyzing and seeing what your online business needs first. You can find talented and experienced digital marketing experts at Optimal Virtual Employee; you can hire them on an hourly or monthly rate to help you get more traffic to your online business.