Did you know 60% of the blog posts do not have enough Google ranking, even if your articles contain high quality and organic content?
If you have a blog, odds are you already know the significance of business blogging. But do you have any idea how to optimize your blog posts to make them more search engine friendly? Google is frequently the largest source of traffic for blog and website content. If your blog posts are not optimized for search, at that point you’re passing up a great opportunity for amazing visitors that may change over to a lead. I’d go as far to say if you are not optimizing your content, you are wasting your time and efforts in writing it at the first place.
There are several factors that go into the effective optimization of a blog post; I will cover them all in this article. I’ll also plot each of the optimization strategies you must implement if you want your blog posts to rank on page one of the search results. After that I will impart to you why optimizing your blog posts is more critical than it’s ever been.
Here are eight simple search engine optimization (SEO) tips to help get your blog noticed:
Optimize for keywords
The first and foremost part of an SEO strategy is optimizing your content for the right keywords.
Ensure your keywords are sufficiently particular enough to narrow the results for those searching. There are many free tools accessible online for finding the keywords with good search volume. I use the Google Keyword Planner to do my keyword research. You will need to have an AdWords account to use the keyword planner. Don’t worry; it is also free.
Choose keywords that are not very competitive and have high search volume but choose a keyword phrase that is more specific to your content.
Optimizing your blog posts doesn’t mean including as many keywords as you can but placing keywords strategically maintaining keywords proximity. These days, this really harms your SEO in light of the fact that search engines consider this keywords stuffing
Managing headings and subheadings
Headings enhance the quality and visibility of content. It is good to divide content into different headings. It will make readers easy to understand the entire article.
Compose blog with main headings, subheadings and minor headings with the one-time main keyword at least to get the best SEO scores.
Try to include them in the following places:
-Headings and subheadings
– Introductory sentence
-Anchor text (content you hyperlink to other related pages on your site)
-Title tags and Meta descriptions
Blogs with images get more views than posts without images. Embed relevant images, which show clear information about the topic as readers may search images directly. Optimize the images with proper keywords to make them readable for search engines.
Optimize the URL of your blog post
If you have added your keyword into your title (H1 header) it will consequently be incorporated into the URL of your blog entry. If in any case, your title might be longer than you need the URL to be, and you have the chance to redo and shorten that URL.
Make sure your blog is mobile friendly
Did you know that people search for a query more and more on their smartphones nowadays?
It is very important for the site to be mobile-friendly as in this age of smartphones many search queries are done through phone and Google displays the mobile-friendly results first so if your site isn’t responsive, you may miss out on these visitors. So make sure that your site is responsive.
Include internal and external links in your blog post
To build the time spent on your website, and provide more value to your visitors incorporate links to other significant blog entries on your site. The more time somebody spends on your blog post and website, search engine count it as more relevant and the higher it will rank in the search results. Link to other blog posts on your site and/or link to other influencers’ content (they will get a pingback to tell them that their substance is being shared). Also, apply relevant tags and categories to your post.
Give readers the opportunity to subscribe to your blog
Include Subscription Buttons and offer readers the option to subscribe to your posts via email. This makes your followers getting notified of your new posts without having on intermittently check your webpage for new content.
Use social media to get more reach
Sharing your blogs on social media platforms like Twitter, Facebook, Linkedin, Google+ increases the reach and your posts may get more visibility. Free tools like Hootsuite make it simple to schedule post links to your latest blog post on all of your social media sites.
Why is Optimization Important?
There are so many benefits to having a well-optimized site. Here’s a quick breakdown:
Increased Website Traffic: By improving your site’s SEO, you’re almost ensured to see a lift in traffic. Search engines like Google, Bing, and Yahoo will crawl your content for keywords and begin ranking it in search results.
Cost-efficient: It is organic and it is free so it is really cost-effective. You are not paying for Adwords or paid advertisements, which are also for a limited time period but a well-optimized blog post will keep on bringing you activity after some time without costing you a penny.
Sustainability: SEO is extremely a blessing that continues giving. If an article of yours goes viral because it’s optimized well, it will continue getting traffic as long as people are searching for it. While sharing your posts on social media is great, this tends to give posts a short life expectancy. However, when combined with awesome SEO, that post that you worked so hard on a couple of months prior can keep on gaining traffic and in the long run progress becoming #1 in search results.
Brand Credibility: These days, individuals seek Google for answers to pretty much anything. If a search engine recognizes your site as credible, it’s likely that web surfers will, too!
Better ROI: By optimizing your site, you’re reaching individuals who are really scanning for what you give. In place of running advertisements to make your content rank, focus on SEO which can help in your blog ranking, for free.
Stay Competitive: As more and more people understand the significance of SEO, it’s more important than ever to step up your game and keep up Incredible SEO can be what separates you from a contender.
Data: Last but not least, optimizing your site and measuring your performance with a tool like Google Analytics can give you significant client (or reader) knowledge. You can decide how individuals are hunting down what you give and optimize your site appropriately!
Reach out to us if you want to talk through how we can help you improve your company’s website’s SEO.