More and more companies have begun to plan marketing strategies for digital marketing services for 2019. Indeed, in this fast-changing time, it is not easy to maintain the performance and the competitive advantage or the long-term trust of customers. The more you plan ahead, the better you will be able to change when you change.
Let’s take a look at the five major trends worth paying attention to in 2019 before you hire Digital Marketing Experts.
People are increasingly relying on word-of-mouth communication and quality content, not commercial advertising.
The decline in interest in traditional advertising is nothing new. According to a 2015 Nielsen survey, the top four most trusted advertising channels are word-of-mouth communication, brand official, product/service online evaluation and professional review website.
The traditional commercial advertising is almost at the bottom and the fact that three years later has not changed.
In fact, by the end of the year, Internet users are expected to use software to block commercial advertising at a rate of 30% (source: BI Intelligence). Can it be said that the company should completely abandon advertising? No.
Commercial advertising is still useful, but only if the ads are more relevant to potential consumers and can bring them value.
That’s why digital marketing company in India seeing more and more companies investing in content marketing, online red, business partners, or other marketing methods that bring value to consumers. Unless the ad can break through the current situation and bring more value to consumers, this trend will not change for the time being.
Creativity makes marketing stand out
For a long time, everyone has been discussing the decline of paper media. But recently there was a company that was impressive – they got the customer’s mailing address through the software and then delivered a printed poster like them. Imagine that in a time when free email mass-sending software and online communication software were in the sky, the company used this old, cost-enhancing approach to the wind, but it was a great success. How did they do it?
Simply put, this is also their way to success. Everyone, everything is digital, and the company has seen opportunities to do things differently from others.
Of course, this is not to encourage companies to go back and mail paper promotional posters, nor does it mean that companies have to be different for different purposes. The point is that companies must think about how to combine creativity with marketing, do things that competitors don’t think of, and things that can resonate more with consumers.
Internal obstacles are not a problem
The original, quality content mentioned in the first part is much more effective than pure advertising. Keep in mind that it’s not just the marketing department that benefits from the original content within the company. The sales team, HR recruitment, internal training, reporting to investors, it can be said that all aspects of the company will benefit.
Most companies will feel that the original content is too difficult! Obtaining original content ideas across barriers between departments is simply impossible!
If there are obstacles to internal communication, it will be difficult for the company to succeed in the long run. Continuous creation of good content should not be solely the responsibility of the marketing department. If the whole company can work together, then the team will be more creative, more cohesive, and have a deeper understanding of their products/services, market positioning, competitive advantage, and user portraits. These are the foundation of the company.
Understanding the way customers communicate is critical
The rapid advances in technology over the past few years have completely revolutionized our way of life. Recently, my four-year-old daughter discovered my old watch. After playing for a while, she suddenly noticed that as soon as she clicked the button on the side, the dial would light up. So, she said to the watch with enthusiasm, “Please call grandma.” But this is Tianmei, not Apple Watch, so there is no response. My daughter immediately disappointed to the extreme.
The customer’s situation is no different from my daughter. They expect suppliers to communicate in the way they like. That’s why, for marketers, it’s important to understand the customer’s communication preferences.
Many experts make a lot of predictions about how customers behave in the future. Some analysts believe that by 2020, at least 50% of searches will be conducted by voice. It’s hard to say how accurate these predictions are, but what is certain is that after my daughter’s generation grows up, smart devices will become more common and will become the norm in their lives.
Attentively, sincere help customers can never be replaced
The degree of automation in marketing is becoming more and more advanced. These developments help marketers improve efficiency, make decisions more objective, and save costs. However, there is no doubt that marketing relying on these technologies and technologies will often come at the expense of a close relationship with customers.
While many times automated setups can do some basic work, don’t forget to establish personal connections with customers when possible. The offshore internet marketing services have already realized efficient and large-scale customer communication through email subscription, group sending, etc., but still, insist on visiting customers once every time to talk about business. Progress, how they do better, learn more about customers and more. According to the consulting firm, customer cooperation is often more durable and enjoyable.