Use the following 5 tips to prepare for your start in Online Marketing! Lay the foundation for sales and profit growth through new customer acquisition in the network:
1. Make your website a sales page
A good website requires a clear and appealing design. Unfortunately, most corporate pages are anything but intuitive. Most websites have no destination. Therefore, if you design your website, ask yourself what the goal is and take the customer by the hand!
The classic sales page is the item description in the online shop. But the eBay article pages, blog pages, recently apps or widgets or stand-alone sales pages, usually defined as “landing pages”, are basically sales pages.
The basic elements of such a page are:
- sale text
- product image
- List of sales arguments (Features AND advantages)
- Call to action
2. Search Engine Optimization – Is anyone looking for you?
Especially medium-sized and self-employed underestimate the power of search engine optimization. You are already ranked for certain terms? Top! But is anyone looking for these terms? Are you using those “buying keywords”, ie search terms that lead to direct sales and new customers?
Ask yourself honesty: Are these the search words that a customer enters or are they search terms that I only like? So check your keywords with Google’s Keyword Planner and optimize your content accordingly.
3. Affiliate Programs
What is Affiliate Marketing?
Simply put, the recommended products and earn money from them that can be done through partners like Amazon. When a visitor of your website clicks on a product and goes to Amazon to buy it then you receive a commision as an associate. Affiliate marketing should not be confused with referral marketing.
In the catalogs, you must look for products that are of interest to your customers. For example, if you sell lawn mowers, garden maintenance books are guaranteed to be of interest to your customers.
If affiliate marketing doesn’t suit your business model then you can opt for classic partner marketing. That is, if you sell insurance, then a friendly investment advisor is someone you recommend in the next email to your customers.
4. Use email Marketing
Email marketing is not only fast but the cheapest way compared to traditional mail. Kindly do not confuse email marketing with spam. email marketing brings you customer added value if done in the right direction. If a customer responds to your email then don’t break their trust. Depending on your response the customer will show their interest and you must turn it into a confident deal.
5. Write or have guest articles written
You know your industry, common obstacles and the objections of your customers so you should target those areas and remove the gaps. Think about how much more confidence you can build in sharing your knowledge in a guest article in an industry specific portal.
Most portals happily accept guest articles. If you have no time, desire or talent, let someone else write. That only cost 10 Dollars for 600 words. Put a lot of content across the web that promotes your product and services directly or indirectly.
Online marketing is not something that can be done “on the side” and “shush hush”. Let yourself be advised – if not by us, then by someone else. There are hundreds of online marketing coaches out there but go for the best digital marketing company in India. Use the knowledge of the professionals and increase your sales and profits with online marketing.