Do you belong to the crypto business? If yes, this is a useful article for you to know the essential SEO tips for specifically a crypto website. Yes, you read it right. It’s especially for crypto websites because many crypto business owners tend to ignore the importance of SEO for their websites. They forget that they are on online platforms where SEO always matters, irrespective of their niche.
Fortunately, the Crypto industry is also constantly booming, and so is the business around it. Its market is currently worth around $37.07 Billion and is expected to grow ten times more in the coming years. There are billions of transactions made per day.
“Approximately $112 billion is traded in cryptocurrency every day”.
So, it’s high time to power up your business strategies with SEO to gain a competitive edge in the market. With SEO, you can drive top search engine rankings, increase web traffic and grow sales. You have to leverage off-page SEO, on-page SEO, and technical SEO to get the desired results from your website.
This write-up will discuss SEO strategy for crypto and blockchain websites with some of the best optimization ways. So, let’s get started…
Core Pillars Of SEO For Crypto Websites
There are three core pillars of SEO that a crypto website should get the best benefit from
1. On-Site SEO
On-page SEO is vital in optimizing web pages for search engines. If you’ve aligned best SEO practices, it’ll be easier for you to rank higher on the search engines.
On-page SEO concentrates on the following areas:
- Keyword research
- Meta Description
- Page Titles
- Page Mapping
- Image Optimization
- SEO-friendly URLs
- Content Optimization
- User Interface
- Calls-to-action (CTA)
2. Technical SEO
Technical SEO’s primary goal depends on how Google crawl pages. You’ve to put vital elements in place to ensure that your website performs optimally and search engines can quickly crawl your web pages. The site’s back-end part optimizes crucial aspects so search engines can easily crawl your web pages.
Key Implements For Technical SEO:
- Domain age
- Domain strength
- URL structure
- No dash domains
- No plagiarized content
- Website speed
- Mobile-friendliness
- 301 redirects
- Site navigation
- Canonicalization
3. Off-Site SEO
Link Building builds your site authority in search engines’ eyes and helps drive traffic to your website. While off-page SEO deal with link-building strategies and other external areas to improve a site’s search engine ranking.
Off-page SEO includes the following:
- Backlinking
- Social Media Engagement
Top SEO Optimization Ways For Crypto Websites
1. Do A Detailed Keyword Research
Keyword research is always the first step in every website, so a crypto website is no exception. Before optimizing these websites, you need a set of keywords your targeted audiences use for search. The top search phrases of the crypto website include bitcoin, crypto, buy cryptocurrency, etc.
You can find the right set of keywords with SEO tools like Aherfs, SEMrush, or Google keyword planner. The best way of keyword implementation is to balance the user’s most searched and competitive keywords. Also, keep the searcher’s persona in mind while searching for the keywords. It will help you get the right ones.
2. Reduce Web Page Loading Speed
The web page loading speed determines the site’s user experience. It’s the rate at which the user can find the web page that appears on their screen. There are three major page load speed metrics, called core web vitals, including LCP, FID, and CLS.
All these metrics affect the ranking quality. Here, content quality is vital in improving your search engine ranking. The content should be engaging plus well-optimized. You also have to keep checking the page usability report in the search console to know the essential issues that need to be addressed immediately.
There are a few essential tips to improve the site loading speed of your crypto site, including
- Use compressed images
- Implement Content Delivery Network (CDN) to improve your website loading speed.
- Use minified CSS and JavaScript files.
- Leverage web browser caching
- Track site performance with page speed insights
3. Focus On Mobile-Friendly Web Designs
Mobile phones have become a go-to device for everybody. Today user spends 3 hours and 15 minutes on their phone each day. Around 1 in 5 smartphone users spends upwards of 4.5 hours on average on their mobile phones daily.
Thus, it’s vital to create mobile-friendly designs where the most crucial aspect is to make them responsive. Always remember that people always want quick browsing plus immediate information. So, whenever the users open a website on their mobile phone, it should load within seconds with all the elements placed perfectly, whether it’s an image, text, video, or buttons.
4. Get Quality Backlinks
The key to success is quality here, just like it’s for the content. A quality backlink helps you gain authority and better ranking in the SERPs (search engine result pages). The better backlinks you’ll have, the better your results.
Therefore, working on the content areas is crucial if you belong to the crypto industry. So, while interlinking your website, pay special attention to thgze quality content.
5. Optimize The Website For Google EAT
EAT is an abbreviation for Expertise, Authority, and Trustworthiness. Instead of it being a direct ranking factor, it affects the content quality and value to your readers and the search engine platforms.
Here’s the way to make your crypto website more authoritative and credible in your industry:
- Tell your visitors about your brand and business
- Collaborate with the industry’s top experts to create quality content
- Provide the latest and most updated content
- Interlink your website to high-authority sources
- Work on your brand’s online reputation
Concluding Thoughts
Today websites are built for users’ convenience, and their demands and expectations are continually increasing. The SEO job involves many more tasks than we’ve provided above where you need assistance.
So, better if you will hire an SEO company or an expert for this job to get better and quicker results. Here, OVE can be your guide and help your business with its profound knowledge and experience in the crypto world.
