Did you know that the first mobile app ever (according to many sources) was the game snake? It was released in 1997 by Nokia, 23 years ago. Today, there are over 2 million apps on the Google play store and over 1.8 million apps on the Apple store. According to studies 2020, will see over 200 billion app downloads across platforms. When there are 5 billion people downloading 200 billion apps a year, you can see that way every company/business needs to have a mobile app.
In the start getting a mobile app developed for your business would be a hassle. It would take a lot of time and money. But today, there are millions of developers that are available to develop your pay at a reasonable cost. You can even hire mobile app developers, who are sitting across the ocean to create the app for you. In this article, we will discuss the top Seven ways a mobile app can help you increase your business.
Straight out of the box, an app gives your brand more exposure. When someone sees your company on Google Play Store or Apple App store, they tend to remember your brand name more. This is the reason all major companies create mobile apps, even if they are not looking to sell any products or services from the app. When users are able to download an app that offers your products/services, they tend to remain loyal to your brand.
It Is Convenient
57% of all internet users access the internet from their mobile phones; this is because of a number of reasons. Many people just do not have access to a laptop or desktop, and others don’t have the time to access their laptops or desktops. People perform most online searches for products and services while traveling, or while waiting for an appointment. When they have time for leisure they end up watching Netflix or some other online streaming service.
So you want to approach these people while they are traveling, while they are waiting for appointments, etc. One of the easiest ways to do this is by creating an engaging mobile app for them to download.
Mobile Apps Are a Great Tool for Customer Engagement
Getting customer feedback has never been easier; customers can connect with brands through mobile apps and share their experiences about their products and services. By creating greater engagement with customers, businesses are able to improve in both sales and quality. When you hire mobile app developers to build your business app, you need to be sure that the designers and developers come up with an app that provides engagement, not just one-sided sales pitches.
Lower Bounce Rates
Whatever the business, the longer a customer stays on your website/mobile app the better the chances of you getting a sale. Studies have shown that the bounce rate on mobile apps is much lower when compared to websites. This may be due to the convenience a customer has while using a mobile app, he could be almost anywhere and still using a mobile app to buy a product or use a service.
Mobile Apps Are Great for Ecommerce
If you have an e-commerce store, you must have a mobile app as well. This is essential for your e-commerce business to flourish. As mentioned before more than 50% of all internet users are mobile users. Buying things over the internet is all about convenience, and mobile apps are the most convenient way of shopping. With easier product browsing and faster checkout processes, mobile apps have become the number one way to shop online.
A unique advantage of mobile apps is geo-targeting push notifications. This is particularly beneficial to brick and mortar businesses, as they can target push messages to people within a certain area. They can inform potential customers of discounts, new products or services.
Increased Sales Opportunities
When you do not have a mobile app for your business, you are leaving out -30-40% of the market from your target. Using websites on mobiles is not an attractive thing to do, and many people avoid using websites on mobile phones, even if the site is mobile optimized. These customers will only be accessing your website when they have access to a laptop or desktop. By developing an engaging, user-friendly mobile app, you can open your sales to a whole new market.
As you can see there are a lot of ways of developing mobile apps for your business can help your business grow. All you need to do is hire mobile app developers to build you an engaging mobile app. An excellent place to hire mobile app developers is Optimal Virtual Employee. OVE has some of the most experienced and talented mobile app developers India has to offer.