What Role Does UX and UI Plays in a Website Design?

November 5, 2018

Psychologically, the subject of persuasion and invasive advertising have been displaced by techniques and resources that are more focused on the user’s experience. This theory is based on the premise that a customer should feel as comfortable as possible with your website design that can be achieved with a great UX/UI design.

On the web, there is a large number of pages and virtual stores that perhaps offer the same services as your company. The impression you leave on users can stand out from the rest and become your first choice. To achieve this goal it is necessary that your website design and web programming generate in the receiver an impression of simplicity and professionalism.

By intelligently integrating the best UX/UI design elements you can establish a better relationship with your customers and influence their purchasing decisions about your products and services. For this, it is better to hire a professional web design company which understands the characteristics of the UX/UI design and the differences between both disciplines:

What is the UX design?

The UX (User Experience) design is the one that is responsible for making the user experience pleasant through options that enhance the usability of your site or application. The UX design seeks to make the interaction between your visits and your page as fluid as possible so that it derives from the sale of your services or products. The more satisfactory the customer’s experience, the lower the rebound rate of your web portal and the greater the chances that your users will return again and again.

You need a clear idea about the actions to be taken into account so that the development of the page is totally simple, without complex menus, excessive buttons, speed, without many irrelevant sections or effects that alter the visual factor and produce in the user a sensation overwhelming or confusing.

The way in which the contents or calls to action are presented is also significantly influenced so much so that if the texts are not organized correctly they could cause the user to close the window due to laziness. We can not create an incisive design before the eyes of our visitors because as soon as they pass through the door they will feel overwhelmed and will want to leave the virtual house immediately.

What is the UI design?

This design UI (User Interface) is responsible for the interface of the interior of the web portal and seeks to manage the branding or personal style of the page. The interface is the main phase for the client, the appearance and emotions transmitted through the selection of key elements that define the identity of your brand.

What is the difference between UX/UI design?

The most striking difference that we can find between these two types of design is that one is based on creating the interface. We are talking about the UI design – that is, it deals with the artifact itself without any other agent that must influence.

While the UX design merits contact with the user to be able to exist and to work. In other words, the UI design takes care of what is in front of the screen, and the other of what is inside receiving and handling the data.

Main features of Website Design

UX – User Experience
This phase of the design is based on analytical and logical thinking with the purpose of generating an information structure according to:

● Product characteristics
● User needs
● Accessibility from devices
● Interaction in context
● Speed

UI – User Interface
This phase aims to transmit an attractive environment visually supported by elements such as:

● Brand message
● Typographies
● Color palette
● Multimedia content
● Creativity

Both designs work in favor of the portal. They are used with the purpose of attracting visitors, arouse curiosity, and achieve more sales. Since having a good UX/UI design can highlight more easily in the search engines and succeed in digital channels with SEO and SEM. However, if you do not have a quality design, professional enough or according to the theme, you will receive fleeting visits which will be negative for your analytics and positioning. The idea is not to turn the website into a magnet that attracts but does not retains. In fact, the goal is to prepare a charming website that keeps your users and customers satisfied until the last moment.