We all know business and marketing go hand in hand and now when everything has gone digital, you need to take your marketing strategies to the digital platform as well. The most effective marketing channels online are the branded websites. They are cost-effective and the results and stats can be measured too. The most important benefit of online marketing channels is that you can target your potential customer quite precisely. Before you start, let me explain you some of the best online marketing channels that you should familiarize yourself with:
A website is the main key to market your business online. A well-designed working website provides a kind of trust among customers about any particular business and brand. A website audit can also provide you a lot of information about what your business or website is lacking and what is preventing your potential customers from taking an action.
- Email Marketing
It is one of the most important and most effective channels for marketing. Businesses generally collect email addresses of their potential and current customer with a permission to send them updates and information to get new leads as well as to retain the current ones.
It is another way to get more traffic and audience on your business website by ranking it on Google SERP organically. The traffic coming through organic search result are mostly the people who are actually looking for a business like yours and so chances of those getting converted into leads are quite high. It includes techniques like keyword research, On Page SEO, Off Page SEO etc.
- Paid advertising
Paid advertising like PPC, display advertising, Social media paid marketing can provide a large number of potential customers that too within a very short interval of time. It can be used for branding, followers count, traffic improvements and getting conversions. It gives you more control over your expenses and your target audience. You can choose how much you want to spend per acquisition and you can also choose what age, interests and geographical area you wish to target.
- Social Media Marketing
Social Media Marketing is the most appealing marketing platform which is very creative, innovative and powerful. Through SMM business can reach their potential customer directly. The number of active users on social media is increasing day by day and which gives businesses more and more access to audience globally and locally. Though not all social media works for all sorts of business so it is better that you choose your audience social media accordingly.
- Content Marketing
Content marketing is the major element of marketing which would never fail you. It is the kind of marketing which despite all types of updates and changes in algorithms continues to drive quality traffic and leads to your website.
- Video Marketing
Do you know that Youtube is the second biggest search engine online? Youtube only and only caters to video content and it has more than 1 Billion active users every month.
Videos act as one of the most interactive types of online marketing. So start using effective video marketing strategy to grow your business.
- Affiliate Marketing
Affiliate marketing is a commission based marketing where you get influencers or site to market your business and you pay them only when you get lead through them. Some trusted affiliate networks can also be contacted to advertise your product or services.
- Mobile Marketing
As per stats, about 35% of smartphone users check their phones almost 50 times a day. So targeting these people can bring a good amount of traffic to your website resulting in converting visitors into leads. It uses the geographical area and shows local advertisements. Mobile marketing is considered to be the king of local business marketing.
This is one of the online marketing channels which yields highest ROI. It is done by retargeting those users through ads who left your website without taking any action. When someone visits your business website then a cookie is generated. Now whichever website they will visit, your advertisement will follow them until the cookie expires. It actually makes a brand image in visitors mind and their chances of converting into a lead and then a customer gets higher.
Now that you have learned the about digital marketing channels available, choose the best one that really works for your business to leverage your marketing efforts. This will help you not only grow but take your business to a newer level.