With digital marketing rising in importance globally, young people are learning digital marketing in big numbers. There are hundreds of tools, both free and paid, in the market that may confuse new learners. After referring to Digital Marketing Expert we are listing the most important and useful tools you will need to learn for the purpose of the success of your digital marketing efforts.
Tools for Digital Marketing
1. Google Analytics
The website of a company is the foundation of digital marketing. Google Analytics, a free tool by Google, can give you tons of data about your website visitors. You will come to know about new or repeat visitors to the website, sources of traffic, countries, and devices of the visitors. If you are doing SEO activities for your website you will come to know about the success of the efforts. You can take actions based on the data provided by Google Analytics and further improve your organic or paid campaigns.
2. Google Search Central (formerly Webmasters)
After you launch your website you would like Google, the dominant search engine, to list all pages of your website. This tool is meant for that purpose. You create an XML sitemap and submit it to Google Search Console. This way you are informing Google about all pages of your website. This tool also informs you about any issue in indexing any page. If you are doing SEO and are listing your website on third-party websites then this tool will inform you about the backlinks given by other websites to your website. You will also come to know about the keywords driving organic traffic to your website.
3. Google Tag Manager
When you launch a website you have to put HTML tags (codes) of various third-party tools on your website. It may be codes of Google Analytics, Google Ads, Facebook, or any other free or paid tool. Google Tag Manager makes life easy by letting you put tags (codes) of all those third-party tools in one place. You just put a tag of Google Tag Manager on your website and then keep putting tags of all other websites in your account of Google Tag Manager.
This is a paid tool, which is a must for analysis of your competition. This tool provides you access to know about the top keywords of your competition and the SEO keywords. Besides this, you can also get data of paid campaigns of your competition with top keywords, landing pages, and ad copies as well.
After creating social media profiles you want to post regularly on them. Creating a good social media post is not easy. You may need some experience and paid tools for that. However, Canva enables everyone to become a designer. Using this free tool, you can create beautiful posts. This tool allows you to use great style fonts, templates, and backgrounds to design without any designing experience.
Managing multiple social media profiles is not easy. You may need to log in to them individually and then post on them. However, Hootsuite makes it very easy. You can schedule your post for all social media accounts on Hootsuite. It will automatically post on those platforms at the designated time. It will save a lot of money and your efforts.
7. Google Ads
If you have to run paid campaigns to generate leads or sales then Google Ads is the most sophisticated tool available to you. Millions of companies are using Google Ads for all kinds of campaigns. Whether you want visitors to your website or business leads for your business or sales for your eCommerce portal Google Ads is there for you. You can run text, image, or video ads on various platforms owned by Google.