Why Marketing Automation?
- No repetitive, time-consuming tasks, such as sending out emails or posting on social media.
- Target more-specific audiences
- Nurture leads in multiple ways.
Common Functionalities Between HubSpot and Marketo
- Target specific groups of customers
- Implement marketing strategies across email, social media, web, and more
- Facilitate lead nurturing
- Reporting, analysis
- Campaign tracking
Choose Marketo for:
- B2B businesses who want to nurture leads
- Campaign creation, for example, email marketing campaigns and landing pages for various websites and pages
- Simple design suite with drag and drop templates.
- Customer satisfaction
- Easy customization
- scheduling and automated response capabilities
- Integration capabilities and automatic syncing
Choose HubSpot for:
- B2C marketing.
- Free custom CRM with usual functionality for up to 1,000,000 contacts
- robust Learning Center
- evaluation capabilities