Before we discuss why it is a good idea to hire SEO experts from India, let us discuss what is SEO, and what does an SEO expert do. If you have a website, mobile app or YouTube channel you need people to access your website, download your mobile app, and watch your videos. There are three types of traffic that you can get, one is direct, the second is organic and the third is paid traffic.
Search Engine Optimization (SEO) is the process of increasing the organic traffic to your website, mobile app or video. An SEO expert is someone who knows the ins and outs of optimizing your content for search engines such as Google, Yahoo, and Bing.
Difference between Direct, Organic, and Paid Traffic
Direct Traffic- this is where the user types your domain URL into their browser directly. This would only happen if the user has the URL of your website, which means they know about your business. For example, you give a visiting card to someone with the website URL on it, and they use that to visit your website.
Organic Traffic- this is when a user searches for something on a search engine like Google and find your website. The user can search by your company name or a keyword that your website has. For example, your search for the best-tasting cakes and a list of websites show up that sell cakes. If the user selects your website the traffic is attributed to organic traffic.
Paid Traffic- this is when businesses run paid ads to other websites, search engines, social media platforms, etc. When a user clicks on any of these ads and reaches your website, the traffic is attributed to paid traffic. The business pays for the user to reach his website.
What Does An SEO Expert Do?
As mentioned above an SEO expert is someone who helps your content become search engine friendly and appear higher on it. When you hire SEO experts, the first thing they do is an audit on your website SEO. After the audit, they develop and SEO strategy that your website requires. This would include strategies for on-page and off-page SEO.
By following SEO guidelines for on-page and off-page, an SEO expert can improve your website ranking on search engines like Google, Yahoo, and Bing; this would in turn increase organic traffic.
Why Hire SEO Experts from India
There are many reasons for you to hire SEO experts from India, cost, expertise, availability and communication skills come to mind. Let us discuss these in details one by one.
Expertise
After you decide that you can to increase your website rank, the first thing you need to do is find an SEO expert. There are SEO experts all over the world and you can hire from any part of the world. However, because of the tough competition between outsourcing companies in India, you can find some of the best SEO experts in the world over there.
Cost
Hiring SEO experts from India can cost 70% less when compared to hiring someone in the USA. SEO experts do not have to sit at your head office, the tasks an SEO expert has to do can be done from any corner of the world.
So, by hiring an offshore SEO expert you will be spending less per hour. Also, you will not have to worry about the hiring process as that is handled by the outsourcing company. All you need to do is get in out with a well-organized and maintained outsourcing firm.
Availability
If you decide to go with an outsourcing company you need to find SEO experts who are available according to your time zone. So, you are aware of what is happening with your campaign. Many outsourcing companies in India offer to work according to your time zone. This really helps in keeping everybody on the same page, as you can also get on the phone, or message them and hear back right away.
Communication Skills
The biggest problem with using an offshore outsourcing company is the language gap. Today, there are outsourcing companies in many parts of the world. There are spread in India, China, the Philippines, Bangladesh, Poland, and other countries. However, India has an advantage when it comes to communication skills. With the second-largest English speaking population in the world, India is the hub of outsourcing companies.
If you use a good outsourcing firm to hire SEO experts, you can be guaranteed excellent communication skills.
Conclusion
If you have an online presence, you need SEO to be seen. SEO is a long term strategy that is cheaper than paid adverts and has a larger impact on your business overall. Organic traffic is the only sustainable source of traffic that you can get on your website. If you are looking to hire SEO experts, an excellent place to do so is Optimal Virtual Employee. They have some of the best SEO experts in India working for them; you can hire these SEO experts on easy monthly rolling contracts and increase your website rank.
