The Internet has profoundly changed almost all aspects of our everyday lives, perhaps most visible in how we shop. With computers and smartphones becoming ubiquitous, more people prefer shopping online – from more significant purchases to grocery shopping. The fashion industry has modified with eCommerce as well. Just think of any brand/ label you’ve ever heard of, whether it is clothing, shoes or accessories, or jewelry; search for it in your search engine, and the first thing that comes up on your screen will be their online store.
Developing a successful, profitable online fashion store requires much effort and resources. But at the same time, it also requires one thing that an average buyer doesn’t know much about – a perfect eCommerce platform. Magento has established itself over the past years as one of the most preferred eCommerce platforms, and it is particularly fit for the fashion industry. The Platform comes in 2 editions – Enterprise, designed for big brands, and Community, which is usually free and thus ideal for small and growing businesses.
Some top international fashion brands that use Magento as their eCommerce platform include Hermés, Christian Louboutin, Bulgari, Victoria Beckham, Missguided, Agent Provocateur, and more.
So why do all these extremely-successful companies choose Magento over the competition? Let’s have a look.
- eCommerce-Only Platform
Magento is a platform that is developed with one and only one purpose in mind, and that is to host eCommerce websites. The business directs all its attention and resources to provide the best eCommerce experience to merchants, buyers, and other stakeholders. Thanks to Magento, it keeps coming up with better and excellent solutions, updates, and extensions that keep pushing the eCommerce industry forward.
- Flexibility, Scalability, Personalization
In a world of fashion, uniqueness and originality are imperative. Magento provides fashion brands with fantastic flexibility. Thanks to great personalization options, you, as a merchant, can tailor the site in any way you want, having immense control over what your online shop will look like and how it will attract buyers.
As a fashion brand, you must distinguish yourself from others to advertise a lifestyle, not just a piece of clothing. With its outstanding bespoke and personalization abilities, Magento allows you to do just that. Moreover, you can scale your website up or down as per your requirements, which is particularly significant for small brands that have only started but have substantial growth plans.
- SEO and Marketing Solutions
No matter how great your clothing line is, your brand is going nowhere without appropriate marketing, analytics, and SEO tools. Your eCommerce website can easily be configured to include metadata, product and category descriptions, sitemaps, custom URLs, etc. Magento is loaded with solutions that will help you put your name out there, and it also has a host of advanced SEO abilities that make you rank higher in search engine results.
- Responsive and Multiple Pages
People today are increasingly used to viewing and flipping through online stores from their mobile devices. Therefore, it is necessary to make your eCommerce site responsive, meaning a site that will fit perfectly onto any screen size.
This does not happen on its own, or at least it doesn’t, with platforms that do not provide responsive and mobile-friendly themes. Magento, fortunately, does that, so that’s one aspect you don’t have to worry about.
- Loyalty, Rewards, Coupons
Magento assists you promote your fashion label through various services such as loyalty programs, rewards or points programs, discount coupons, etc. These solutions are simple to execute in Magento. You can easily use them to enhance customer retention, attract more buyers, and make people purchase more of what you’re advertising or selling.
- Extensions
Being an open-source platform, Magento keeps developing and improving monthly, year after year. Another thing that is increasing and improving is the host of unique extensions and plugins created to make your eCommerce site better and the experience more accessible.
Magento is known for its great extensions, many of which are free. Many of them can be implemented in an online fashion store – from extensions that assist you with immediate shipping and delivery and payment solutions to a more advanced search, visual merchandising, and many more.
Conclusion
Open source technology, fantastic flexibility, user-friendly interface, cross-channel integration, improved marketing and SEO tools, secure payment gateway options, analytics, and performance reports… are just a few of the attributes that make Magento an excellent solution for a fashion eCommerce website, from luxury brands and major fashion labels to small, budding brands that are just starting to grow.
