In today’s business world, everyone is shifting toward e-commerce. E-commerce is simply the process of selling goods and services through the internet. Developing an idea and an eCommerce web design for your business is easy. It takes more than an idea to run a successful business; you must work hard. People are doing it every day. But with the massive competition in the business world, very few get to see the light.
Many eCommerce websites unintentionally make their customers jump through hoops to give you their money. This occurs when an eCommerce website is built by a technically competent team who don’t understand sound marketing propositions.
It develops an online shopping experience with too many processes and forms for the customer to contend with before making a purchase. This puts many buyers off and results in deserted shopping carts and meager sales.
To combat the problem, you need to employ a digital team that is technically savvy and digital marketers. First and foremost, your team should know what it takes to make a single sale online, which involves designing a very user-friendly website that channels trust within the first few seconds of a visitor landing at your site, offers prominently featured and impressive images of products and minimizes the steps and blockades to making a purchase. This ensures shoppers can find what they want and pay for it in just a few clicks.
The bottom line is that an eCommerce site should be optimized for sales. To ensure that yours is, implement these eCommerce websites’ Success Factors.
– Quick Load Time
It’s unfortunate that you could lose up to 40% of your shoppers if your site takes more than three seconds to load. This means you must be sure your digital team knows all the tips and tricks for developing a website that will load swiftly. Not only does a slow website discourages buyers, but it can also impact your Google search rankings. Before launching your eCommerce website, test the loading time with a tool like GTmetrix.
– Mobile Responsive
55% of people now shop from mobile devices rather than desktop or laptop computers. This makes mobile responsiveness a ‘must-have’ feature of your eCommerce site. Your site must be easily viewed on any electronic device, and responsive design should incorporate resized text that’s easy to read and comprehend on small screens, flexible navigational positioning based on how the device is held, fewer images to boost loading time, and ample space around links so thumbs can click on them quickly.
– Easy Check-out
A recent survey done by MarketingSherpa estimated that 63% of customers abandon their shopping carts before checking out. One reason for this is the complex check-out and payment process. One-page check-out is the quick fix to this problem. Contrarily, if you want your buyers to make a customer account before buying, do that step first. Don’t make them go to the buying process’s end and ask them to go to an account set-up page. Last but not least, ensure all fields in your forms are clearly labeled to help buyers avoid annoying error messages; if buyers feel they’re being layered in circles, they’ll give up right away.
– Clear calls-to-action
The significance of clear calls-to-actions (CTAs) in accomplishing an eCommerce website cannot be exaggerated. To this end, a call-to-action must appear at least once on every webpage, whether that CTA leads customers to purchase or to gather more information. There should be primary CTAs for making purchases, also secondary CTAs leading to more information about certain products, services, and the company. Your CTAs should be easy and concise and encourage your buyers to act while also letting them know exactly where the link they’ll be clicking is going to take them.
– Secure Shopping
Buyers will always check for the security and reliability of their confidential information, like credit card details. Therefore, it is critical to your eCommerce website’s success to ensure that its transactions are safe and secure. Ensure your website has proper and valid SSL certification so customers can transact safely.
– Social Sharing
Several recent studies have shown social media has a significant jolt on eCommerce. For instance, 78% of companies stated they gained customers through social media platforms like Facebook, and shoppers referred by Pinterest are 12% more likely to purchase referrals from other social networks. You could miss out on huge returns if you’re not utilizing social media sharing buttons on your website.
– Product Reviews
Almost 55% of online customers read reviews before actually buying the product/s. Those reviews might as well be accessible on your eCommerce website to keep your buyers in one place. Since people will search for item reviews, your review page could help you rank better in search results. You’ll also claim ownership of the details rather than permitting a third-party review site to benefit from all the website views.
– High Visibility Contact Info
Nothing annoys eCommerce customers more than chasing a seller down to receive customer service. An email contact form on your website is OK as long as it’s not the only option your customers have for reaching you. Include a contact number, email address, and mailing address in a prominent place, such as the footer of every page. If your eCommerce website is part of a larger chain with physical locations, consider including location information so shoppers can go straight to a store with concerns and returns.
Conclusion
Ultimately, venturing into an eCommerce project can be an intimidating task. That’s why finding a trusted digital partner is essential to help you grow your business online. Here at OVE, we have a proven track record in helping our clients move into eCommerce and increase their sales online.
Our expert team will work with your company to ensure that your eCommerce website is manageable and profitable. This is achieved not only through creative design, up-to-the-minute development, and innovative digital marketing but also by helping you plan all the behind-the-scenes aspects of your online shop.
