Creating a sound SEO strategy is crucial. Because 68% of online experiences begin with a search engine, we tend to make mistakes while forming SEO strategies. Even there’s a misconception that SEO brings immediate results, which is 100% false. Though it’s just one, the list is beyond and needs to be debunked and cleared among marketers.
We’ve extensively researched this area for our prospects and curated a list of the top SEO misconceptions. So, continue reading further to discover the top SEO misconceptions and the real facts.
Know The Top SEO Misconceptions
1. Keyword Research is Not Important
While framing the SEO strategies for your business, keyword research is the foremost thing. But this practice is often swept under the rug, neglected, and considered unimportant. Many people don’t find keyword research vital because they think that they know their users best.
Research is vital in choosing the right and effective keywords to drive web traffic and generate conversions to your site. Thus, it has led to a false belief that business can depend on logic and assumptions about what relevant keywords you should target for your website.
You should have concrete data to know whether that keyword will be right enough to generate web traffic and bring top search engine rankings.
2. Optimizing For Global Market
Optimizing your website for the global market, you have to target the international audience, but it doesn’t mean you forget your local users. Because most search engines, including Google, handle local search differently than global search regarding keyword prioritization. As a local business, you should include region-specific keywords in your headers, meta descriptions, and content to target the right customers.
You should also ensure your company gets listed on local review websites that link to your site. These backlinks will give your brand more visibility in the digital market. Also, consider doing macro-level keyword research for the specific countries with the Similarweb tool. It will help you find and understand the topics trending in your targeted countries.
Also, consider doing macro-level keyword research for the specific countries with the Similarweb tool. It will help you find and understand the topics trending in your targeted countries. There is also micro-level research that you should perform with SEO tools. It powers the navigation and mapping industry. This will rank your site higher in map search results.
3. Content Doesn’t Matter While Targeting The Right Keywords.
Many businesses tend to compromise with content quality. They just focus on the right keywords. In contrast, content and keywords play a vital role and should be managed parallelly. You can sometimes compromise a little with keywords but not with the content quality.
People believe they can sprinkle the right keywords throughout mediocre or low-quality content to improve their rankings. Search engines penalize such content with lower rankings and higher bounce rates.
While creating content, you must focus on the intent and the information you provide. Make sure your content is useful, credible, high-quality, and engaging.
For example, if your users don’t find the right content they’re looking for, it’ll increase your bounce rate, hurting your SEO ranking even if you have the “right” keywords.
So, always remember that SEO and content go hand in hand and need help to work as effectively. In other words, you will only be able to harness SEO’s full potential and benefits if you provide relevant and helpful content on your website and proper keyword targeting.
4. SEO Brings Immediate Results
All we want is immediate results from SEO, which is impossible. Even paid strategies can’t bring instant results. The same goes with SEO, where even the best strategies take time to get results.
SEO is a long-term strategy that focuses on increasing your organic search traffic. Typically, the process takes three months to even a year to see the change in your website’s ranking and traffic. This timing difference is because a website needs time to build high-quality content, engage users, and forge strong backlinks, among many more parameters.
Though, the sites with older authority can expect faster results than the newly launched ones. These sites have already built their credibility in the search engine and don’t have to do anything from scratch.
So, don’t quit too soon. Wait for a while to get results because nothing can be achieved overnight. The same goes with SEO also. Just be a little patient and strategize accordingly.
5. More Keywords Better Rankings
The more, the merrier, right? Wrong in SEO. Yes, while conducting website SEO, you have to think differently. It’s tempting to take shortcuts and sneaky “black hat” tactics to increase your search rankings. However, these shortcuts will bring poor rankings, including add-on problems like lifetime site penalization.
Many businesses fall under the false impression that for organic rankings, you should use as many keywords as possible throughout the content of your website. It lets Google see that your website is ‘relevant’ to the search queries. This is also the biggest false misconception spread among all.
However, incorporating too many unnecessarily repeating keywords or out of context into your content may lead to keyword stuffing. It will penalize your website as keyword stuffing breaks Google’s guidelines.
Your website should always aim to serve value to your readers, and when you stuff keywords into your page, you cannot fulfill this purpose for your users, leading to higher bounce rates indefinitely. This even creates a horrible user experience. Instead of trying to cheat and beat Google’s algorithm, focus on creating a great user experience for your website.
Concluding Thoughts,
All these are the top SEO misconceptions. Though the list is beyond, I have discussed the major ones you should know. So, consider the above points, make sure you no longer believe in any of these myths, and focus on the correct parameters. Better if you hire an SEO company to strategize better and get desired results.
