Hiring a freelance digital marketing has become very common these days. With the growth in the number of active internet users, a larger share of people are shifting online; hence, companies or startups are moving towards digital marketing.
Digital Marketing is marketing products and services with the proper use of electronic devices and the web. Digital marketing has been popularized to reach more people around the globe creatively. Unlike the olden times, marketing has reached the peak of its growth by incorporating digital marketing.
The task of a digital marketer is to identify new digital technologies and utilize web analytics tools to measure the traffic on a website to optimize marketing campaigns, social media marketing, email marketing, and search advertising.
Therefore, startups are eager to employ freelance digital marketers as they are less costly and risky than hiring full-time employees who need long-term commitments, bigger paychecks, contracts, and benefits. A freelancer can be contracted hourly to deliver high-quality work quickly.
And to find them, you need to explore various online freelancing platforms like Upwork, Fiverr, Freelancer, etc., or other social media platforms like LinkedIn, Indeed, etc., which helps businesses find and hire potential freelancers.
Now The Question Arises: How To Hire Them?
You are required to post a job description on multiple sites mentioning the work you want to hire for, the required skills, stipend, and perks.
The job description must include that they oversee the organization’s online marketing strategy. They must plan and implement digital marketing campaigns and are able to design, manage and fill in the content for the organization’s site. The profile description may include the following day-to-day tasks:
- Develop and manage digital marketing campaigns.
- To exercise a social media strategy.
- Manage and maintain the organization’s website.
- To track and examine traffic on the website.
- To fix bugs on the website or in the content uploaded.
- Uploading videos and audio content on the websites.
- Develop online advertisements and oversee Pay-Per-Click (PPC) ads management.
- To establish new emerging digital technologies to enhance the business.
- Attend product launches and networking events.
- Work on the Search Engine Optimization (SEO) of the website.
What To Look For While Hiring A Freelance Digital Marketer
- Self Education
It is also essential for the hirer to self-educate with the basics of digital marketing. Like, as understanding how to use Inbound Marketing tools like Google Adwords, Analytics, Buffer, etc. Essential digital marketing knowledge would help you interact better with the applicant. This will also help you know whether the implemented marketing steps are legit.
- Search Online
There’s nothing you can’t find on the internet. Freelancers look for opportunities on forums like Internshala too. You must design an engaging advertisement denoting the skillset you are looking for and the advantages of working with your startup. The bonus of searching online is that you can study the reviews and ratings of the aspirants given by the companies or employers they have worked for in the past and their popularity in the market.
This helps you select appropriate candidates. You can work with a digital marketing agency or hire a consultancy to help you find your desired freelance digital marketer. Share the requirement and vacancies of the job on LinkedIn and other social networking platforms. This is the most effective way to search for freelancers.
- Hire an Individual with a Plan
No amount of hard work can make up for lousy marketing. A digital marketer should be competent in designing a game plan to enhance the statistics of the business. You can filter out potential candidates from the rest by asking questions about their intention toward your company.
- Google Your Applicant
The online popularity of the person you are about to employ plays a tricky role in comprehending the applicant’s capability. The marketer is a good investment if his blog or content appears in one of the first few searches. Otherwise, you might end up with an incompetent freelancer.
- Referral Marketing
Ask your present employers to recommend candidates who they find the perfect fit. Remunerate the employer whose reference is selected for your job. This simple action offers free advertising without spending heftily on Google and Facebook ads.
- Search Everywhere
The young talents are overloaded with enthusiasm and ideas. They are not scared to experiment and are always looking for market exposure. Get to work with them and build your network. You should attend online/offline conferences and meet professionals working in the same field. This provides future employers and improves the prospects of your company.
- Pricing of Freelancers
Freelance digital marketer works flexibly, so they are paid depending on the time they put into the job or the kind of project they are tasked with. Usually, a startup employs a freelancer to work on a single or multiple projects for a short period, so it’s better to discuss the pricing with the freelancer.
Conclusion
If you also own a startup, digital marketing would be an excellent option for you, as it helps the business to reach the target audience in a cost-effective and measurable way. You can employ a freelance digital marketer as and when required depending on your budget, to improve the scalability of your business.
