In this evolving marketplace, businesses come across a double-edged sword. With more people going online, a pool of customers will be interested in their business. Similarly, on the other hand, more and more online companies will be coming up in the market to compete.
If you are already running an online store, one of your priorities should be to ensure that the growing number of customers finds you quickly on the web. For doing the same, Search Engine Optimization (SEO) is the first thing businesses should look into while launching their website.
When working with a Magento website, you can do many things to allow your website to stand out from the crowd. Since its launch, Magento has dramatically developed from a niche eCommerce platform to an incredible CMS. With more than 200,000 online stores being launched on the platform, Magento proves to be one of the best platforms for creating a website with higher rankings.
Given below are 5 excellent Magento SEO tips to help you create a website with higher rankings:
– Category page, product page, and image optimization
Magento allows you to set the SEO details for each category page. This helps to optimize all your category pages. It becomes easy to adjust the SEO settings for each category page, namely, Meta Description, page title, and URL value. Metadata for product pages should also be filled out correctly.
To enhance the implementation of product pages, we contemporize your website pages with concise and relevant product descriptions. Be it any eCommerce website, visitors will come across product pages while searching for a particular product page on search engines. Therefore, it is essential to optimize the product pages.
The second important thing to optimize on an eCommerce website is the images. To do the same, it is essential to keep file names relevant. Also, offering them appropriate titles and ALT tags for the images is vital. This will help direct those searching images in search engines to your page. Our experts can easily modify the settings for the product page under “Images.”
– On-page optimization
This includes all the actions that need to be implemented within your web pages to help your website rank better. There are 8 key elements that we focus on, namely, client reviews, rich snippets, mobile version of a website, internal linking, website structure, usability, social media integration, and keyword optimization.
It is critical to ensure that the page has the keyword in strategic locations like headers, image file names, subheaders, product descriptions, meta titles, descriptions, and so on. When creating a URL, make sure that they include actual words.
The architecture of your website dramatically affects its performance and conversions. It is therefore required to have proper planning beforehand. The next step is internal linking. Internal linking lets you link your pages to other pages within the website. With Internal linking, you can create the anchor text that can help you rank for your top keywords.
Having a mobile version of your website is yet another measure to improve visibility. If you do not have a responsive website, you can customize one using a responsive design template.
– Link building
Earning quality inbound links takes you a step closer to increased website visibility. Not only will Google penalize your website if you have low-quality links, but you won’t get the required traffic to power your business.
Low-quality websites appear full of ads and have poorly written keyword-stuffed content. To avoid the poor quality of links, you must link to the most relevant page, opt for various anchor text, and get links from high-authority websites.
– Header settings
Make sure to replace the default title for Magento websites with a relevant and suitable title that has relevant keywords for the brand name. This impacts the ranking of your website. This can be set under General > Design> HTML head.
Meta description and meta keywords should be kept vacant as this field changes for every page. If you own the default meta description and keywords, it might result in duplicate meta tags across multiple pages.
– Magento template optimization
This Magento SEO tip will assist to clean up website pages and make them readily viewable across the top searches. On the home page, H1 should indicate the logo, but on the category page, H1 is the category title, and on the product page, it is the product name. Tag headings should go as per the relevance to their respective page.
Avoid cluttering templates with CSS and JavaScript. Light and clean templates make it easy for search engines and spiders to crawl them.
Enable caching and exemplary configuration with the host and server. This will boost website crawl and improve website speed. Go to System> Cache management to enable caching for the Magento website and improve the page loading speed.
Wrapping up!
We truly understand that finding the right SEO firm can be daunting. This is why we ask you to choose us to experience the quality of Magento SEO services. Contact us today to find out why our Magento optimization services are considered the best in the industry.
One of the fastest-growing open source-based shopping cart software, Magento, is used by businesses worldwide. OVE is your final destination if you have a Magento website and need help optimizing the store for top searches. Our SEO experts have analyzed many effective techniques to optimize Magento-based websites. Our experts have been working with Magento for years, so rest assured you are in safe hands with an experienced SEO team.
From custom URL mapping to setting up Google sitemaps, Google Analytics, and Webmaster integration, we work with clients to generate the most effective SEO practices that improve website ranking, increase website hits, and more conversions.
