In today’s digital world, knowing how you can gain more organic traffic on your website is essential. While words like SEO-friendly website design, technical SEO, image optimization, and a lot more are thrown around by everyone in this industry, they can be pretty overwhelming for beginners.
This blog will focus on why creating an SEO-friendly website is essential and how you can seamlessly achieve it.
What is an SEO Friendly Website?
In simple words, an SEO-friendly website makes it simple for search engine crawlers to examine the website and get a decent understanding of its structure and content.
Let’s explore how to make SEO-friendly websites and the essential characteristics of one:
- Unique Title and Descriptions for all Pages
To have an SEO-friendly website, all its web pages must have their unique meta titles and descriptions. The titles should usually be of 50-60 characters, and the descriptions can go up to 155 characters. These titles are vital for search engine indexing, as they tell visitors precisely about the webpage.
- Clean URL Structure
The URL of your webpage should be clean and must abide the best practices for search engine indexing. For permanent links, you must ensure they are all lowercase, descriptive, separated by dashes (-), and possibly contain keywords organically for more visibility.
- Fast Loading Webpages
No one wants to visit a webpage that takes a lot of time to load. To make an SEO-friendly website, you must make sure that a rigorous SEO audit is directed on your website to find out what can be done to enhance and expedite the loading speed of your pages. Activities like image optimization can help you increase the loading speed and give your website a benefit over the slower websites for the ranking algorithms.
- Unique Content
You must assure that the content on all your pages is distinctive and not plagiarized—search engines flag websites with plagiarized content, which can significantly reduce your website’s SEO friendliness.
- Optimized Images
Website pictures with a large size can increase page loading speed, which is not an appropriate thing for your website. You must ensure that your photos are optimized and also add alt text for the search engine crawlers to know and depict what the image is about.
- Create a Proper Content Structure
You must make sure that your site has the right content structure, as it makes it more easy to index the website. The general arrangement of your webpage should have the following components:
- Header
- H1 Tag or Page Title
- Content with Subheadings (H1, H2, H3… tags for well-structured content distribution)
- Author Bio/Information, Sharing Options
- Footer
- Responsive Website
Your website’s pages should be responsive on all and any device they visit. You must fix any disparities if your website or pages are unresponsive on any device to keep its SEO health intact.
- Internal Linking
Internal linking creates a well-rounded chart of your website for search engine crawlers. It helps crawlers associate relevant web pages and create a solid interior architecture to boost your website’s SEO friendliness.
Why is Having an SEO-Friendly Website Important for a Business?
Now that you know what makes a website SEO friendly let’s throw some light on how it benefits your business.
- Helps in Increasing Organic Traffic
An SEO-friendly website will prove advantageous in generating more organic traffic. They rank higher on the SERPs and are typically the top-ranking results on the SERP pages.
- Increases Your Brand Credibility
If your brand’s website ranks on the first page of any search engine, users are more likely to trust it than other options. This is an excellent way of boosting the brand credibility, not only for the users but also for the search engine themselves.
- Cost-Effective
An SEO-friendly website works on driving targeted traffic by itself 24×7. If your website follows the best practices for search engine algorithms, you won’t need to spend much money on paid advertising like PPC.
- Improves User Experience
All the best SEO strategies are made to refine the user experience. Hence, executing these practices on your site will not only make the user journey more seamless and attractive but also enhance the overall user experience.
Time to Make Your Website SEO-Friendly
Now when you know what goes into designing an SEO-friendly website, it’s the right time to put the work in and take your website to next level. Since many elements require intrinsic knowledge of the SEO sector, having an expert partner like OVE is always better to ensure that your website is as SEO-friendly as possible.
Contact us today to know more about our services and how we can make your website SEO-friendly.
Add-on Tip
With this post, we intend to help you move a step closer to creating an SEO-friendly website. However, it is equally important to remember that representing data that shows the impact of all the SEO activities performed is crucial.
