Best Practices for New Shopware Owners to Make a Good Start

July 28, 2021
Best Practices for New Shopware Owners to Make a Good Start

Shopware is now one of the most renowned open platforms today. Shopware is very user-friendly and gets the support of a vast community of developers as well. It is a one-stop solution for every online seller. It provides the seller with a bunch of services which makes establishing and running an online business trouble-free.

It is every business person’s dream to have their own e-store. Launching a store online is an overwhelming moment for entrepreneurs. It is crucial to take care of every activity as the first impression is often the last impression. 

Keeping a few points in mind from the very beginning will help you to reach heights with your new Shopware store. Tips and features of Shopware for every aspect of the business are mentioned below : 

1. Design

Shopware provides free templates that make designing the website uncomplicated. New Shopware owners should use these templates and edit the design whenever and wherever with just a click. Shopware also provides a robust search function, so the seller should name products with relevant keywords to gain more buyers.

The content management system is automatically integrated with it, so you should also try to make the best out of it. The Shopware ecosystem has drag and drop options which helps in making the pages of the website. You can also preview by clicking on a quick view to have a look at the website you’ve made. 

It also comes with an editable filtration feature for the catalog, so make sure to align the record in a presentable manner by keeping the best sellers on the top.

2. Technology

Shopware is open-source and available on GitHub. To optimize the efficiency of your Shopware website, hire an e-commerce developer. This will help save your time and give a professional look to your website. 

Since Shopware is amicable with the latest version of PHP, Symfony’s full-stack PHP application is available along with reusable PHP libraries. Shopware provides all the front-end technologies like Bootstrap, Twig, and JQuery, so developers don’t have to search other portals.

Catching layers of HTTP, entities, search indexing is extensively available to provide the developer with a large number of options to make the website efficient.

All the website processes are operated by an application programming interface that makes it easy for the seller to find and make changes.

3. Marketing 

Special discounts and vouchers are provided by Shopware that helps in amplifying the sales and helps sellers to expand their business. The SEO functionalities are integrated with Shopware so use the most appropriate keywords to make it on the top of the search list.

Use the Google Analytics integration provided by Shopware by evaluating the sales and customer interactions you have made so far. 

Shopware offers a powerful option of time-controlled discounts. To maximize your sales, use this option as the customers will place an order quickly to grab the discount offer you’ll be offering.

4. Buyers and Prices

You can connect to other businesses and customers using the multichannel feature of B2B and B2C offered by Shopware. Lower your workload of documentation by using the automatic generation of invoices and cancellation by Shopware.

Structurize the shopping basket and checkout option and make it as easy as possible. This makes the process feasible for buyers, and orders are placed within seconds. Shopware provides country-specific currencies and tax rates, so you should expand your business internationally. 

5. Shop Organization

You will get user guidance during the installation. Make sure to go through it to gain sufficient knowledge about Shopware. Choose the language pack that suits you and your target audience the most. Use advanced functionalities like a grouping of customers and products to keep the business organized. 

Shopware helps in managing the risk of default payments, so make sure to use this feature to keep the monetary part of the business sorted. 

It is available in multiple languages, so if any buyer is from another country. Shopware itself will change the language for their understanding. This will give a kickstart to your business sales.

6. Expansibility

A good number of payment options like PayPal, credit cards, Klarna, etc., are offered by Shopware. So to make sure that you have accounts in all these portals to receive payments. 

Shopware is compatible with a lot of other stores. So the products you will be uploading on Shopware will themselves show up on other websites and applications. Shopware gives more than 3,500 templates, applications, and interfaces. Identify the most appropriate ones for your business and use them optimally.

7. Support 

If you’re stuck at any point, you can easily book a free support option provided by Shopware. Your problem will be considered as their primary goal of Shopware, so your business shouldn’t pause. Germany Headquarters also provide international-level support. So if a more significant problem comes up related to global sales, it will be addressed to the Headquarters.

Your time will be saved as the website will automatically be updated whenever required. Shopware has also tied up with many partner networks to spread the word and escalate the sales of the client businesses. 


Ecommerce development is a rising trend today, especially in the post-COVID-19 world. While Shopware boasts of brilliance with all its multiple functionalities worth loving for new shop owners, they are all a waste if not leveraged to the fullest. We hope this exhaustive list of best practices for new Shopware owners helps you get optimal results on your e-store.


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