8 Costly Search Engine Optimization Mistakes to Avoid in 2020

February 24, 2020
8 Costly Search Engine Optimization Mistakes to Avoid in 2020

If you have a website you, I am sure you know the importance of website traffic. For any business to be successful, it needs traffic. There are a few ways you can get traffic to your website, you can use paid ads or you can focus on SEO and get organic traffic. Whichever way you choose, the main thing is that you get that online traffic, because with that you won’t succeed.

As a business owner, you need to decide if you are looking to get traffic by paying for ads, or by SEO. A digital marketing expert would suggest that you do both. You target small term goals with PPC or paid ads, while you also work on SEO keeping in mind the long term benefits. You can work on the SEO of your website yourself, or hire an SEO expert to do it for you.

In this article, let us discuss the 8 most common mistakes business make while doing search engine optimization for their website.

1.    Not utilizing keywords adequately

This is presumably one of the most essential areas of site structure. Pick the correct keywords and potential clients will discover your site. Utilize incorrect keywords and your site will not see traffic, or if it does it will not be your target audience.

2.    Keyword Stuffing

We know that focusing on the right keyword is important, but you need to make sure that you don’t overuse any keyword. If you keep using the same keyword again and again in the article. Goole may ignore your page and not index it, it can even lead to penalties from Google as stuffing keywords is considered a black hat search engine optimization technique which is not allowed.

3.    Plagiarising Content From Different Sites

How often have you heard or read that “this is the Internet and it’s alright” to copy content from sites to use on your website? Do not do it. It’s one thing to learn from the experience of other people, and another to out and out duplicate their work. Google’s web crawlers are extremely savvy and for the most part, distinguish page duplication. Copying content can hurt your webpage or website.

4.    Utilizing Keywords That Are Not Related To Your Site

Numerous dishonest site owners attempt to fool the web crawlers by utilizing keywords, that are hot right now but that have nothing to do with their site. They place these unrelated keywords in their webpage, inside a meta tag for a page. The keyword doesn’t have anything to do with the page point. Be that as it may, since the keyword is well known, they think this will help their visibility. This method is viewed as spam by the web crawlers and may stop the page (or sometimes the entire website) from being indexed.

5.    Hiding Keywords By Blending Them With The Background

You can’t hide text from web crawlers by making the same colour as the background, or by making the font size incredibly small. Remember, web crawlers don’t see the webpage as a human would, they see past all the designs and distractions that you may create. If the crawler fings hidden keywords it will harm your search engine optimization.

6.    Don’t Use Free Domains Or Web Hosting

If you are a business, I do not expect you to be using a free domain name or free web hosting. But even if you are a blogger or a startup that wants to keep its costs low, do not go with these free services. These free services are mostly used by spammers because of which search engines tend to rank pages from these lower, and in some cases ignore them completely.

7.    Creating Low-Quality Backlinks

When it comes to off-page SEO, most businesses rely on link building. Link building does help increase your website ranking, but only if done correctly. You need to make sure you do not take links from spammy websites, or websites that are not related to your industry in any way.

8.    All Search Engines Do Not Have The Same Parameters

I know when we talk about search engine optimization, we all focus on Google. Google is the biggest and most used search engine in the world. However, there are countries where Google is not the preferred search engine. For example, China, the top three search engines in China are Baidu, Qihoo360, and Sogou. These search engines have different parameters to rank pages.

So, before you do any search engine optimization, you need to know where is your target audience. See which is the most used search engine over there, and follow the parameters for that search engine to get the most out of SEO.


There are a lot of things that you need to check when you start search engine optimization for your website. And there is a lot that can go wrong if you do not follow all the rules and updates search engines keep releasing. Keeping a track of all this can be quite hectic, and that is why hiring an SEO expert to manage your SEO needs is one of the best investments you can make.

Today you can hire SEO experts from all over the world of fulltime and part-time basis. An excellent place to hire SEO experts is Optimal Virtual Employee. They have highly skilled and experienced SEO experts that you can employ on hourly or monthly rates.