Marketers are facing a huge disruption after the pandemic. Trends in digital marketing like new business models, new technological applications and regulatory changes that worked well for firms in the past are not working well now. In 2022, the horizons will change for which marketers need to find out different digital ways to engage their consumers by simultaneously harnessing the potential of technological innovations.
The digital marketing trend is evolving every year where some years are more notable as compared to others. Whether you’re a small business owner or a big marketer, everyone is trying to keep up with the latest trends. These trends include search engine optimization, social media campaigns, email marketing, marketing campaigns, content marketing and influencer marketing. These trends are coming into effect and they can adversely affect the digital marketing strategy.
Digital Marketing Trends to Prepare for in 2022:
Further rise of AI in market
Many companies in the industries of retail, banking and healthcare have already started using artificial intelligence in their firm. AI is used in marketing automation to automate simple tasks like reporting on website traffic, recommending keywords to optimize a firm’s organic search results. Marketers are also planning to explore AI applications that will be able to predict what customers are planning to buy in the future based on their past search and purchase history.
In 2022, companies will be finding ways to combine AI with SEO and other digital marketing strategies. AI is revolutionizing in such a way that every other marketer and business should consider using this technology.
Content Marketing
Do you know what can make a huge difference in your company’s reputation in the industry? To know these things, you need to align with the PR, leadership and SEO team. By orienting these three key factors to amplify the visibility, credibility, and authority. But how can one make this strategy work? Start by building up the B2B content on your website. As soon as you reach a solid base of authority on various topics, then add the PR element to gain a good amount of credibility. Then make sure that people can connect with the kind of content you’ve generated.
Influencer marketing
The trend of influencer marketing is rising exponentially. People are learning different influencer marketing strategies for managing their e-commerce stores. Rapid growth will be seen in 2022 in the trends such as influencers as brand ambassadors, video content for marketing, and paid advertisements.
Virtual Assistance
Along with Artificial Intelligence there comes an exciting technique of virtual assistance. It is estimated that the market value of shopping via voice search will be 40 billion dollars by 2022, while consumers spending money via voice assistant will probably reach 18 percent. You can use virtual assistants to automate customer service needs like handling customer inquiries on social media, email, and other platforms.
There are more benefits associated with virtual assistants, such as chatbots that can answer consumer questions without involving a person of a company. The chatbot powered by AI gives a distinct personality that livens up the experience of customers. Chatbots also amplify customer interaction by providing them with a personalized experience.
Hybrid Events
In a pandemic, virtual events became a popular trend to engage with customers and leads. Since people have started engaging physically again, marketers are facing a difficult choice. Whether they should get back to the old school way of physical meet or go ahead with the new normal of virtual appearance where consumers can attend events comfortably at their home.
The best way to deal with this situation is none other than the hybrid approach. Try to keep strong digital components and utilize technologies like AR and VR for live events. It will provide an immersive experience to the online audience.
Mobile Marketing
People of today’s generation spend a good amount of time online. According to Pew Research, the constant internet usage among adults is increased by five percent in the past few years. It means that in the world of marketing, the method of buying and shopping has made a drastic change due to the uptick in internet usage. It includes how people are accessing the data present on the internet. More people have smartphones and tablets rather than desktops to browse products and services on the internet. It is high time that businesses need to make mobile-friendly content that will show up high in search engines. The easiest strategy for this involves optimizing the website’s design so that it automatically adjusts for the smaller screen. Accelerated mobile pages make the content load way faster and efficiently on smartphones and tablets.
Backups of Third-Party-Cookies
Many consumers are demanding greater privacy protections for their data. Simultaneously Google announced a plan to phase out support for third-party cookies. So what should marketers do? To start with, increase your efforts to gather and completely exploit first-party data. Try using different tools like Google’s Privacy Sandbox or Federated Learning of Cohorts as it will help you to achieve personalization and consumer targeting without disturbing their privacy. CRM tools, surveys, and interactive content will surely become necessary in 2022 for achieving success in marketing.
Final Word
It is very crucial to stay aware about the upcoming trends. Make sure to prepare your business in order to stay one step ahead of the competition. As mentioned above, it is very evident that the future of marketing is solely AI-based. The sooner the better it will be if your business will start investing in Artificial Intelligence.
