All companies look for growth, whether they are a B2B company or a B2C company. If you have an e-commerce website and are looking for sales then you have to master the tools that can help you generate a high level of sales.
Tools for E-commerce Sale
Below are some tools that can help your e-commerce venture generate sales on your website or mobile app.
1. Facebook Ads
A great number of shopping websites depend on Facebook to run their marketing and sales campaigns. Facebook is the largest social media platform in terms of the number of users. It’s a good platform for any B2C company as you will find all kinds of users with interest in your products. Facebook also allows targeting of users based on age, location, and interest, thus allowing for niche targeting too. Because of this, you will save a lot of money spent on targeting a large part of the audience who may not be interested in your product. You can run your ads with both images and videos.
2. Instagram Ads
Started as a photo and video sharing social network, Instagram has emerged as a great platform for selling any product which is visually appealing. Compared to Facebook, Instagram has a less number of users but they are higher in quality. Instagram users are financially better off than users of Facebook too, thus allowing you to display your products and sell them to a more worthy audience.
Instagram has enabled Instagram Shopping in most countries that allow sellers to directly sell their products on the platform. A new trend of influencer marketing has enabled marketers to use influencers to influence followers and sell their products. It is effective as consumers trust the advice of people they follow on social media platforms.
4. Google Ads
Google remains a powerful platform for all companies whether you want to generate leads or sales for your B2C or B2B business. The platform is keywords based, on the searches by users on Google search engine, the most popular search engine in the world. As Google has a massive number of searches it is easy to find a buyer for your products. On Google Ads, you can run the ad campaigns using text, image, or video formats.
5. Affiliate marketing
An affiliate marketing is an effort where you offer a commission on sales generated by website owners and social media influencers. You can use affiliate marketing channels to generate sales for your products. There are many companies in the market that enable you to share a commission in return for sales generated by website owners. Once your brand grows in the terms of size then you can start offering affiliate programs of yourself attracting a lot of publishers.