Most people who are tech-savvy and shopping enthusiast have switched their conventional shopping with online shopping and if you are reading this blog then either you are one of the consumers or an eCommerce owner. It is no secret that the eCommerce store is booming.
As an eCommerce owner or marketer, you must be always searching for new and innovative ways to get more and more traffic on your website. It is clear to you as well that the foundation of the success of your eCommerce store is traffic and without it neither there will be conversion nor analytics. Obviously, one of the best ways to drive traffic to your website is paid campaigns but what if you don’t have the budget or a limited budget for marketing which can’t fulfill the paid ad requirements. Are you worried that your online store is going to die in this competitive digital era?
Let me tell you that it is absolutely untrue. You will be amazed to know that you don’t need a huge budget for the advertisement for your eCommerce store. Today we are going to discuss 12 different ways to drive traffic to your online store without buying ads.
- Referral Marketing
We all know that reference works well be it when you have to order food or looking for a good place to go for your weekend getaway. People’s purchasing decisions are very much dependent on the recommendations of family & friends. It can also be called as word-of-mouth marketing. It mainly works when you provide your customers with a discount code that they share, more precisely refer you to their near and dear ones and in return, both customer and their referrals get benefitted. This marketing creates conversion, engagement, traffic and increases sales more than anything else.
Blogging is another way which is best for driving traffic to your website. The content should be written with your USP in mind. You need to make your customers believe that there are multiple products similar to yours in the market already but your product is different and unique than them.
It takes less than 15 seconds for your customers to make up their mind for the purchase so make full use of that time.
- Upsell your product
This is also one of the best ways to increase your sales up to 5-6%. It is actually the approach of selling a slightly more premium product or selling a combo rather than the one customer was actually considering. Make sure you upsell similar or related products and within your customer’s price range.
- Influencer Marketing
Influencer marketing has really taken a height with the introduction of Instagram bloggers. It is one of the quickest ways to generate awareness about your brand among your target audience in the market. It can accelerate your online traffic goals and many micro influencers just do it on barter system so it helps without creating a hole in your pocket.
- Instagram Shop Feature
Instagram is one of the fastest social apps around and it has recently launched its new shop feature where you can directly send your potential customer to your eCommerce store with just a click. Add compelling product images and use related hashtags to reach your potential audience.
- Social Sharing links
Always include easy sharing link on each product page so that it becomes easy for your visitors to share links with their friends and family and even on social media. It can help in generating traffic and eventually conversion.
- Speed up your site
Ensure that your website speed is really good. It just takes 5 seconds for your customers to lose their concentration and leave your website if it is taking way too much time to open. And the customer once frustrated may never come back to your site. So maintain your site speed.
- Invest in Mobile application
60% of users use their mobile phone for shopping. It is very important for eCommerce stores to have an application so that it is handy for customers to shop anytime and anywhere. If you don’t have a budget for the mobile application then make sure that your site is responsive and is optimized for mobile shoppers.
- Search Engine Optimization
SEO is most one of the best ways to get organic traffic. It is very critical to implement SEO strategies and get your website rank well on the search engine to get traffic to your website. It is recommended to hire an SEO agency which can implement a solid SEO strategy. Almost 90% of traffic comes from search engine. So it is important to follow search engine guideline.
- Create a sense of urgency
When you create a sense of urgency among your visitors by giving them limited time offers, they tend to take the decision for fear of missing out. The other smart way is to show that the best-selling products are low in stock along with a discount offer which also makes the customers to purchase the product.
- Include CTA in all Social media posts
Try including relevant call-to-action on all your posts on social media which should direct people to your eCommerce store. You never know which post will go viral therefore always direct people to your website to drive traffic to your eCommerce store.
- Host Contests
Be it musically contests or Ice bucket challenges, contests have always been a quick way to get engagement and grow your audience. Hosting a contest can certainly improve traffic, generate new leads and create publicity.If you want to establish your online store and get more traffic to your eCommerce website and then converting them into customers, ensure you include all the above strategies and increase your online sales organically. Reach us for more assistance and hire digital marketing experts to assist you.